For nearly three decades, McCarthy Medical Marketing has designed innovative programs that enhance and improve communication between healthcare professionals, patients and their caregivers. While we take pride in all of the programs we contribute to, we highlight these successful programs as key representations of our offerings to our clients and their communities.
Communicating About Cancer
Communicating About Cancer was the first in a series of highly creative, in-depth programs MMM Inc. developed to help train physicians and nurses specializing in oncology about how to better communicate with their patients. Each program also provided training for patients, as well, since the best communication is a two way process. The most common comment heard from professionals after participating in one of these programs was, “I will never conduct my practice in the same old way again.”
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The Primary Prevention Program And The Newhealth Centers, Inc.
The Primary Prevention Program was developed in the late 1970s at the Pasteur Institute in Lille, France to provide a mechanism to measure and estimate an individual’s health risks, while offering education on how to reduce these risks. MMM Inc. was selected to help bring this program to the United States. Sadly, the US healthcare system was not, nor is it currently, ready to focus on disease prevention which could be financially beneficial to our continually rising healthcare costs, rather than treatment. The program folded in the US after a few short years due to numerous political pressures.
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Developing Patient Advocacy Organizations
To provide mechanisms for patients to garner federal policy and monetary support, MMM Inc. has been instrumental in establishing two major patient advocacy organizations: Lung Cancer Alliance, formerly ALCASE ( Alliance for Lung Cancer Advocacy, Support, and Education) and Hep C Caring Ambassadors Program. Both organizations advocate for general research and program funding for these diseases as well as providing specific patient support for people at risk for or living with either condition.
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CONVERSATIONS IN CARE: A Web-Book for Physicians Who Treat People Diagnosed With Cancer
MMM Inc. has often helped healthcare companies launch new and unique strategies and products in the United States. Oncology has been a specialty of ours in the past twenty years. Merck KGaA had been prohibited from marketing in the US since the end of World War One. The treaty outlining this prohibition ended at the turn of the century, and the company launched its American arm, EMD Pharmaceuticals and began working with MMM Inc. to help introduce this company to the US oncology community.
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